The Functional Beverage Founder’s Product Marketing Blueprint:
The 5 Biggest Mistakes Plant-Based Brands Make When Educating Customers That Lead to Confusion About Effects, Doubts About Ingredients, and Unsold Inventory
A “blueprint” for marketing your functional beverage.How to own the emerging functional beverage market.The 5 biggest mistakes founders make when educating consumers (and how to avoid them)The email course gives you everything you need to stand out amongst the competition.
Everything you need to market your functional beverage.
Written by Marc LeJay, an alternative wellness innovation enthusiast with nearly 8 years of industry experience.
"This 5-Day Email Course is so valuable, he should have charged for it."
Want to make sure this free email course is “worth it” before you sign-up?
Here's everything that's inside:
Day 1: Leaving customers unclear about the product's benefits and why they won’t know what to expect from your product.Day 2: Failing to simplify complex ingredients into accessible concepts and why buyers doubt their efficacy.Day 3: Lack of differentiation from similar products and why shoppers don’t see how your drink stands out from others.Day 4: Overlooking the need to challenge misconceptions and why customers assume the drink will make them “too high.”Day 5: Missing the opportunity to use research to build credibility and why your product is dismissed as “snake oil.”
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P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)